Kotler, P. (2004). Principles of marketing (10th ed.). Prentice Hall of India..
芝加哥风格引文Kotler, Philip. Principles of Marketing. 10th ed. New Delhi: Prentice Hall of India., 2004.
MLA引文Kotler, Philip. Principles of Marketing. 10th ed. Prentice Hall of India., 2004.
警告：这些引文格式不一定是100％准确.