Citazione Stile APA (7a Edizione)

Kotler, P. (2004). Principles of marketing (10th ed.). Prentice Hall of India..

Citazione stile Chigago Style (17a edizione)

Kotler, Philip. Principles of Marketing. 10th ed. New Delhi: Prentice Hall of India., 2004.

Citatione MLA (9a ed.)

Kotler, Philip. Principles of Marketing. 10th ed. Prentice Hall of India., 2004.