APA (7th ed.) Citation

Kotler, P. (2004). Principles of marketing (10th ed.). Prentice Hall of India..

Chicago Style (17th ed.) Citation

Kotler, Philip. Principles of Marketing. 10th ed. New Delhi: Prentice Hall of India., 2004.

MLA (9th ed.) Citation

Kotler, Philip. Principles of Marketing. 10th ed. Prentice Hall of India., 2004.