Cita APA (7a ed.)

Kotler, P. (2004). Principles of marketing (10th ed.). Prentice Hall of India..

Cita Chicago Style (17a ed.)

Kotler, Philip. Principles of Marketing. 10th ed. New Delhi: Prentice Hall of India., 2004.

Cita MLA (9a ed.)

Kotler, Philip. Principles of Marketing. 10th ed. Prentice Hall of India., 2004.