Principles of marketing
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| Format: | Livre |
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New Delhi :
Prentice Hall,
©2008.
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| Édition: | 12th ed. |
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MARC
| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 020 | |a 9788120332928 |c TZS 23,905.67 | ||
| 040 | |a MUL |b eng |e AACR | ||
| 082 | |a 658.8 KOT | ||
| 100 | |a Kotler, Philip | ||
| 245 | |a Principles of marketing |c / Philip Kotler, Gary Armstrong | ||
| 250 | |a 12th ed. | ||
| 260 | |a New Delhi : |b Prentice Hall, |c ©2008. | ||
| 300 | |a xxiii, 599, p. : |b col. ill. ; |c 26 cm. | ||
| 504 | |a Include references and index | ||
| 546 | |a eng | ||
| 650 | |a Marketing |z Europe | ||
| 650 | |a Customer relations management | ||
| 650 | |a Marketing management | ||
| 700 | |a Armstrong, Gary | ||
| 942 | |c BK | ||
| 999 | |c 5332 |d 5332 | ||