Principles of marketing
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
New Delhi :
Prentice Hall,
©2008.
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| Edition: | 12th ed. |
| Subjects: | |
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| Physical Description: | xxiii, 599, p. : col. ill. ; 26 cm. |
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| Bibliography: | Include references and index |
| ISBN: | 9788120332928 |