Style de citation APA (7e éd.)

Kotler, P., & Armstrong, G. (2008). Principles of marketing (12th ed.). Prentice Hall.

Style de citation Chicago (17e éd.)

Kotler, Philip, et Gary Armstrong. Principles of Marketing. 12th ed. New Delhi: Prentice Hall, 2008.

Style de citation MLA (9e éd.)

Kotler, Philip, et Gary Armstrong. Principles of Marketing. 12th ed. Prentice Hall, 2008.