Citazione Stile APA (7a Edizione)

Kotler, P., & Armstrong, G. (2008). Principles of marketing (12th ed.). Prentice Hall.

Citazione stile Chigago Style (17a edizione)

Kotler, Philip, e Gary Armstrong. Principles of Marketing. 12th ed. New Delhi: Prentice Hall, 2008.

Citatione MLA (9a ed.)

Kotler, Philip, e Gary Armstrong. Principles of Marketing. 12th ed. Prentice Hall, 2008.