Marketing management
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Boston :
Pearson,
2012
|
| Edition: | 14th ed. |
| Series: | Global edition
|
| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 020 | |a 9780273753360 |c TZS 76,490.20 | ||
| 040 | |a MUL |b eng. |e AACR | ||
| 082 | |a 658.8 KOT | ||
| 100 | |a Kotler, Philip | ||
| 245 | |a Marketing management |c / Philip Kotler and Kevin Lane Keller | ||
| 250 | |a 14th ed. | ||
| 260 | |a Boston : |b Pearson, |c 2012 | ||
| 300 | |a various paging : |b col. ill. ; |c 27 cm. | ||
| 440 | |a Global edition | ||
| 504 | |a Includes bibliographical references | ||
| 546 | |a eng. | ||
| 650 | |a Marketing | ||
| 700 | |a Keller,Kevin Lane | ||
| 942 | |c BK | ||
| 999 | |c 5330 |d 5330 | ||