Cita APA (7a ed.)

Kotler, P., & Keller,Kevin Lane. (2012). Marketing management (14th ed.). Pearson.

Cita Chicago Style (17a ed.)

Kotler, Philip, y Keller,Kevin Lane. Marketing Management. 14th ed. Boston: Pearson, 2012.

Cita MLA (9a ed.)

Kotler, Philip, y Keller,Kevin Lane. Marketing Management. 14th ed. Pearson, 2012.