Marketing management /
Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated informat...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Upper Saddle River, N.J. :
Prentice Hall,
c2012.
|
| Edition: | 14th ed. |
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Mzumbe University Main Campus Library
| Call Number: |
658.8 KOT |
|---|---|
| Copy | On Shelf |