Marketing management /

Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated informat...

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书目详细资料
主要作者:	Kotler, Philip
其他作者:	Keller, Kevin Lane, 1956-
格式:	图书
出版:	Upper Saddle River, N.J. : Prentice Hall, c2012.
版:	14th ed.
主题:	Marketing
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