Marketing management /
Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated informat...
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| Format: | Book |
| Published: |
Upper Saddle River, N.J. :
Prentice Hall,
c2012.
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| Edition: | 14th ed. |
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