Marketing management /

Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated informat...

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主要作者: Kotler, Philip
其他作者: Keller, Kevin Lane, 1956-
格式: 图书
出版: Upper Saddle River, N.J. : Prentice Hall, c2012.
版:14th ed.
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