Marketing management /

Marketing management /

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Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated informat...

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Библиографические подробности
Главный автор:	Kotler, Philip
Другие авторы:	Keller, Kevin Lane, 1956-
Формат:	‌
Опубликовано:	Upper Saddle River, N.J. : Prentice Hall, c2012.
Редактирование:	14th ed.
Предметы:	Marketing
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

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