Marketing management /

Marketing management /

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Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated informat...

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Détails bibliographiques
Auteur principal:	Kotler, Philip
Autres auteurs:	Keller, Kevin Lane, 1956-
Format:	Livre
Publié:	Upper Saddle River, N.J. : Prentice Hall, c2012.
Édition:	14th ed.
Sujets:	Marketing
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

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