Marketing management /

Marketing management /

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Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated informat...

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Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Keller, Kevin Lane, 1956-
Format: Book
Published: Upper Saddle River, N.J. : Prentice Hall, c2012.
Edition:14th ed.
Subjects:
Marketing
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