Marketing management /
Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated informat...
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| Other Authors: | |
| Format: | Book |
| Published: |
Upper Saddle River, N.J. :
Prentice Hall,
c2012.
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| Edition: | 14th ed. |
| Subjects: | |
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| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 020 | |a 9780132102926 | ||
| 040 | |a MUL |b eng. |e AACR | ||
| 082 | 0 | 0 | |a 658.8 KOT |
| 100 | 1 | |a Kotler, Philip. | |
| 245 | 1 | 0 | |a Marketing management / |c Philip Kotler, Kevin Lane Keller. |
| 250 | |a 14th ed. | ||
| 260 | |a Upper Saddle River, N.J. : |b Prentice Hall, |c c2012. | ||
| 300 | |a xxii, 657, [127] p. : |b col. ill. ; |c 29 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets. | |
| 520 | |a Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform | ||
| 546 | |a eng. | ||
| 650 | 0 | |a Marketing | |
| 700 | 1 | |a Keller, Kevin Lane, |d 1956- | |
| 942 | |c BK | ||
| 999 | |c 5153 |d 5153 | ||