Marketing management /
Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated informat...
Saved in:
| 主要作者: | |
|---|---|
| 其他作者: | |
| 格式: | 图书 |
| 出版: |
Upper Saddle River, N.J. :
Prentice Hall,
c2012.
|
| 版: | 14th ed. |
| 主题: | |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|
| 总结: | Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform |
|---|---|
| 实物描述: | xxii, 657, [127] p. : col. ill. ; 29 cm. |
| 参考书目: | Includes bibliographical references and index. |
| ISBN: | 9780132102926 |