Marketing management /
Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated informat...
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| Other Authors: | |
| Format: | Book |
| Published: |
Upper Saddle River, N.J. :
Prentice Hall,
c2012.
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| Edition: | 14th ed. |
| Subjects: | |
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| Summary: | Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform |
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| Physical Description: | xxii, 657, [127] p. : col. ill. ; 29 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780132102926 |