APA引文

Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Prentice Hall.

芝加哥风格引文

Kotler, Philip, 与 Kevin Lane Keller. Marketing Management. 14th ed. Upper Saddle River, N.J.: Prentice Hall, 2012.

MLA引文

Kotler, Philip, 与 Kevin Lane Keller. Marketing Management. 14th ed. Prentice Hall, 2012.