Cita APA (7a ed.)

Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Prentice Hall.

Cita Chicago Style (17a ed.)

Kotler, Philip, y Kevin Lane Keller. Marketing Management. 14th ed. Upper Saddle River, N.J.: Prentice Hall, 2012.

Cita MLA (9a ed.)

Kotler, Philip, y Kevin Lane Keller. Marketing Management. 14th ed. Prentice Hall, 2012.