Strategic management : theory and application /
This student-focused text provides an emphasis on skills development. Packed with real-life examples of what can go wrong with even the most well-conceived strategies, there is a focus on realism throughout. With a highly accessible writing style, this text it is an invaluable learning tool for all...
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| Format: | Book |
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Oxford : New York :
Oxford University Press,
2008.
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| Online Access: | http://www.loc.gov/catdir/toc/ecip0727/2007037561.html http://www.loc.gov/catdir/enhancements/fy0907/2007037561-b.html http://www.loc.gov/catdir/enhancements/fy0907/2007037561-d.html |
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| Summary: | This student-focused text provides an emphasis on skills development. Packed with real-life examples of what can go wrong with even the most well-conceived strategies, there is a focus on realism throughout. With a highly accessible writing style, this text it is an invaluable learning tool for all students in this area |
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| Physical Description: | xxiv, 822 p. : col. ill. ; 27 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780199560295 9780199216468 |