The employer brand : bringing the best of brand management to people at work /
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization...
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| Natura: | Libro |
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Hoboken, NJ :
Wiley,
2005.
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| Edizione: | 2nd ed., rev. and updated |
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| Accesso online: | http://www.loc.gov/catdir/toc/ecip0516/2005020003.html http://www.loc.gov/catdir/enhancements/fy0622/2005020003-b.html http://www.loc.gov/catdir/enhancements/fy0622/2005020003-d.html |
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