The employer brand : bringing the best of brand management to people at work /

The employer brand : bringing the best of brand management to people at work /

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization...

Full description

Saved in:
Bibliographic Details
Main Author: Barrow, Simon
Other Authors: Moseley, Richard
Format: Book
Published: Hoboken, NJ : Wiley, 2005.
Edition:2nd ed., rev. and updated
Subjects:
Product management.
Online Access:http://www.loc.gov/catdir/toc/ecip0516/2005020003.html
http://www.loc.gov/catdir/enhancements/fy0622/2005020003-b.html
http://www.loc.gov/catdir/enhancements/fy0622/2005020003-d.html
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items