Enterprise, entrepreneurship and small business /
This textbook covers core themes and topics in the study of enterprise and looks at subjects that are often ignored, such as criminal entrepreneurs. It explores the processes of entrepreneuring, managing small enterprises, and the implications of working in an entrepreneurial corporation
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Los Angeles :
SAGE,
2010.
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书本目录:
- Studying enterprise: what, where, when, who and how? Entrepreneuring: firms, organisations, and the entrepreneur Entrepreneuring: explanations of the entrepreneurial self Managing smaller/entrepreneurial enterprises Working in smaller/entrepreneurial enterprises Entrepreneuring in the corporate environment Reflecting on practice: finance, marketing and networking, strategy and growth Economic contexts of enterprise Social contexts of enterprise: cultural centrality, diversity and marginality Political contexts of enterprise: governments and smaller enterprise