Entrepreneurial management in small firms /

Written by a leading light on the topic, this text examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and launch these into the market.

Сохранить в:
Библиографические подробности
Главный автор: Chaston, Ian
Формат:
Опубликовано: London : SAGE, c2010.
Предметы:
Метки: Добавить метку
Нет меток, Требуется 1-ая метка записи!