Entrepreneurial management in small firms /
Written by a leading light on the topic, this text examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and launch these into the market.
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London :
SAGE,
c2010.
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书本目录:
- Entrepreneurs PlanningOpportunity ResearchGrowth, Chasms and MoneyMarket AssessmentInternal CapabilityStrategy and CultureEntrepreneurial InnovationEntrepreneurial PromotionPricing and DistributionFamily and Social Entrepreneurship21st Century Entrepreneurs