Entrepreneurial management in small firms /

Entrepreneurial management in small firms /

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Written by a leading light on the topic, this text examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and launch these into the market.

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书目详细资料
主要作者:	Chaston, Ian
格式:	图书
出版:	London : SAGE, c2010.
主题:	Small business Entrepreneurship. Small business > Case studies. Entrepreneurship > Case studies.
标签:	添加标签没有标签, 成为第一个标记此记录!

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