Entrepreneurial management in small firms /

Entrepreneurial management in small firms /

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Written by a leading light on the topic, this text examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and launch these into the market.

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Detalhes bibliográficos
Autor principal:	Chaston, Ian
Formato:	Livro
Publicado em:	London : SAGE, c2010.
Assuntos:	Small business Entrepreneurship. Small business > Case studies. Entrepreneurship > Case studies.
Tags:	Adicionar Tag Sem tags, seja o primeiro a adicionar uma tag!

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