Entrepreneurial management in small firms /

Entrepreneurial management in small firms /

Written by a leading light on the topic, this text examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and launch these into the market.

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Dettagli Bibliografici
Autore principale:	Chaston, Ian
Natura:	Libro
Pubblicazione:	London : SAGE, c2010.
Soggetti:	Small business Entrepreneurship. Small business > Case studies. Entrepreneurship > Case studies.
Tags:	Aggiungi Tag Nessun Tag, puoi essere il primo ad aggiungerne!!

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