Entrepreneurial management in small firms /
Written by a leading light on the topic, this text examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and launch these into the market.
Enregistré dans:
| Auteur principal: | |
|---|---|
| Format: | Livre |
| Publié: |
London :
SAGE,
c2010.
|
| Sujets: | |
| Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|
MARC
| LEADER | 00000cam a22000004a 4500 | ||
|---|---|---|---|
| 020 | |a 9781848600256 (pbk.) |c TZS 81,567.67 | ||
| 040 | |a MUL |b eng. |e AACR | ||
| 082 | 0 | 4 | |a 658.022 CHA |
| 100 | 1 | |a Chaston, Ian. | |
| 245 | 1 | 0 | |a Entrepreneurial management in small firms / |c Ian Chaston. |
| 260 | |a London : |b SAGE, |c c2010. | ||
| 300 | |a x, 261 p. : |b ill. ; |c 25 cm. | ||
| 504 | |a Includes bibliographical references (p. [241]257) and index. | ||
| 505 | |a Entrepreneurs PlanningOpportunity ResearchGrowth, Chasms and MoneyMarket AssessmentInternal CapabilityStrategy and CultureEntrepreneurial InnovationEntrepreneurial PromotionPricing and DistributionFamily and Social Entrepreneurship21st Century Entrepreneurs | ||
| 520 | |a Written by a leading light on the topic, this text examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and launch these into the market. | ||
| 546 | |a eng. | ||
| 650 | 0 | |a Small business | |
| 650 | 0 | |a Entrepreneurship. | |
| 650 | 0 | |a Small business |v Case studies. | |
| 650 | 0 | |a Entrepreneurship |v Case studies. | |
| 942 | |c BK | ||
| 999 | |c 4271 |d 4271 | ||