New venture management : the entrepreneur's roadmap /
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| Autore principale: | |
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| Altri autori: | |
| Natura: | Libro |
| Pubblicazione: |
Upper Saddle River, N.J. :
Pearson Prentice Hall,
c2009.
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| Serie: | Prentice Hall entrepreneurship series
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| Soggetti: | |
| Accesso online: | http://www.loc.gov/catdir/toc/ecip085/2007047119.html |
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Sommario:
- New ventures : the quiet giant
- New or acquired ventures : the pathways
- Franchising : the hybrid
- Successful business plans : the roadmap
- Legal forms of ventures : the structure
- Market research : the niche
- Strategic pricing : the hook
- Start-up capital : the injection
- Financial statements : the scorecard
- Financial analysis : the gauges
- Human resources : the people
- Growing ventures : the future.