New venture management : the entrepreneur's roadmap /

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Bibliographic Details
Main Author: Kuratko, Donald F.
Other Authors: Hornsby, Jeffrey S. 1959-
Format: Book
Published: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009.
Series:Prentice Hall entrepreneurship series
Subjects:
Online Access:http://www.loc.gov/catdir/toc/ecip085/2007047119.html
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Table of Contents:
  • New ventures : the quiet giant
  • New or acquired ventures : the pathways
  • Franchising : the hybrid
  • Successful business plans : the roadmap
  • Legal forms of ventures : the structure
  • Market research : the niche
  • Strategic pricing : the hook
  • Start-up capital : the injection
  • Financial statements : the scorecard
  • Financial analysis : the gauges
  • Human resources : the people
  • Growing ventures : the future.