Marketing : an introduction
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| Autor principal: | |
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| Otros Autores: | |
| Formato: | Libro |
| Publicado: |
New Delhi :
Pearson,
c2005
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| Materias: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 020 | |a 8131706915 | ||
| 040 | |a MUL |b eng |e AACR | ||
| 082 | |2 22 |a 658.8 ARM |b 1 | ||
| 100 | |a Armstrong, Gary | ||
| 245 | |a Marketing : |b an introduction |c / Gary Armstrong and Philip Kotler | ||
| 260 | |a New Delhi : |b Pearson, |c c2005 | ||
| 300 | |a various pagings : |b ill. ; |c 30 cm. | ||
| 504 | |a Includes bibliographical references and index | ||
| 650 | |a Marketing | ||
| 650 | |a Marketing process | ||
| 650 | |a Consumers | ||
| 700 | |a Kotler, Philip | ||
| 942 | |c BK | ||
| 999 | |c 3726 |d 3726 | ||