Cita APA (7a ed.)

Armstrong, G., & Kotler, P. (2005). Marketing: An introduction. Pearson.

Cita Chicago Style (17a ed.)

Armstrong, Gary, y Philip Kotler. Marketing: An Introduction. New Delhi: Pearson, 2005.

Cita MLA (9a ed.)

Armstrong, Gary, y Philip Kotler. Marketing: An Introduction. Pearson, 2005.