APA (7th ed.) Citation

Armstrong, G., & Kotler, P. (2005). Marketing: An introduction. Pearson.

Chicago Style (17th ed.) Citation

Armstrong, Gary, and Philip Kotler. Marketing: An Introduction. New Delhi: Pearson, 2005.

MLA (9th ed.) Citation

Armstrong, Gary, and Philip Kotler. Marketing: An Introduction. Pearson, 2005.