Marketing management /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Upper Saddle River, N.J. :
Pearson Prentice Hall,
c2009.
|
| Edition: | 13th ed. |
| Subjects: | |
| Online Access: | http://www.loc.gov/catdir/toc/ecip087/2008000337.html |
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| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 020 | |a 9780136009986 |c TZS 100,395/= | ||
| 020 | |a 0136009980 | ||
| 020 | |a 9780131357976 (pbk.) | ||
| 020 | |a 0131357972 (pbk.) | ||
| 040 | |a MUL |b eng. |e AACR | ||
| 082 | 0 | 0 | |a 658.8 KOT |2 22 |b 1 |
| 100 | 1 | |a Kotler, Philip. | |
| 245 | 1 | 0 | |a Marketing management / |c Philip Kotler and Kevin Lane Keller. |
| 250 | |a 13th ed. | ||
| 260 | |a Upper Saddle River, N.J. : |b Pearson Prentice Hall, |c c2009. | ||
| 300 | |a 1 v. (various pagings) : |b col. ill. ; |c 29 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 546 | |a eng. | ||
| 650 | 0 | |a Marketing | |
| 700 | 1 | |a Keller, Kevin Lane, |d 1956- | |
| 856 | 4 | 1 | |u http://www.loc.gov/catdir/toc/ecip087/2008000337.html |
| 942 | |c BK | ||
| 999 | |c 3724 |d 3724 | ||