Cita APA (7a ed.)

Kotler, P., & Keller, K. L. (2009). Marketing management (13th ed.). Pearson Prentice Hall.

Cita Chicago Style (17a ed.)

Kotler, Philip, y Kevin Lane Keller. Marketing Management. 13th ed. Upper Saddle River, N.J.: Pearson Prentice Hall, 2009.

Cita MLA (9a ed.)

Kotler, Philip, y Kevin Lane Keller. Marketing Management. 13th ed. Pearson Prentice Hall, 2009.