APA (7th ed.) Citation

Kotler, P., & Keller, K. L. (2009). Marketing management (13th ed.). Pearson Prentice Hall.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Kevin Lane Keller. Marketing Management. 13th ed. Upper Saddle River, N.J.: Pearson Prentice Hall, 2009.

MLA (9th ed.) Citation

Kotler, Philip, and Kevin Lane Keller. Marketing Management. 13th ed. Pearson Prentice Hall, 2009.