Research methods for business students /
Guardado en:
| Autor principal: | |
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| Otros Autores: | , |
| Formato: | Libro |
| Publicado: |
New York :
Prentice Hall,
c2009.
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| Edición: | 5th ed. |
| Materias: | |
| Etiquetas: |
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Tabla de Contenidos:
- The nature of business and management research and structure of this book
- Formulating and clarifying the research topic
- Critically reviewing the literature
- Understanding research philosophies and approaches
- Formulating the research design
- Negotiating access and research ethics
- Selecting samples
- Using secondary data
- Collecting primary data through observation
- Collecting primary data using semi-structured, in-depth and group interviews
- Collecting primary data using questionnaires
- Analysing quantitative data
- Analysing qualitative data
- Writing and presenting your project report.