Research methods for business students /
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| 其他作者: | , |
| 格式: | 图书 |
| 出版: |
New York :
Prentice Hall,
c2009.
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| 版: | 5th ed. |
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书本目录:
- The nature of business and management research and structure of this book
- Formulating and clarifying the research topic
- Critically reviewing the literature
- Understanding research philosophies and approaches
- Formulating the research design
- Negotiating access and research ethics
- Selecting samples
- Using secondary data
- Collecting primary data through observation
- Collecting primary data using semi-structured, in-depth and group interviews
- Collecting primary data using questionnaires
- Analysing quantitative data
- Analysing qualitative data
- Writing and presenting your project report.