E-business and e-commerce management : strategy, implementation, and practice

This volume covers business models, theoretical tools and international aspects of e-business and e-commerce

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书目详细资料
主要作者: Chaffey, Dave
格式: 图书
出版: Harlow: Pearson Education, c2007.
版:3rd ed.
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实物特征
总结:This volume covers business models, theoretical tools and international aspects of e-business and e-commerce
实物描述:xxviii, 663 pages : color illustrations ; 27 cm
参考书目:Includes references and index
ISBN:9780273707523