E-business and e-commerce management : strategy, implementation, and practice
This volume covers business models, theoretical tools and international aspects of e-business and e-commerce
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| Auteur principal: | |
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| Format: | Livre |
| Publié: |
Harlow:
Pearson Education,
c2007.
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| Édition: | 3rd ed. |
| Sujets: | |
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| Résumé: | This volume covers business models, theoretical tools and international aspects of e-business and e-commerce |
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| Description matérielle: | xxviii, 663 pages : color illustrations ; 27 cm |
| Bibliographie: | Includes references and index |
| ISBN: | 9780273707523 |