E-business and e-commerce management : strategy, implementation, and practice

This volume covers business models, theoretical tools and international aspects of e-business and e-commerce

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Detalles Bibliográficos
Autor principal: Chaffey, Dave
Formato: Libro
Publicado: Harlow: Pearson Education, c2007.
Edición:3rd ed.
Materias:
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Descripción
Sumario:This volume covers business models, theoretical tools and international aspects of e-business and e-commerce
Descripción Física:xxviii, 663 pages : color illustrations ; 27 cm
Bibliografía:Includes references and index
ISBN:9780273707523