E-business and e-commerce management : strategy, implementation, and practice

E-business and e-commerce management : strategy, implementation, and practice

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This volume covers business models, theoretical tools and international aspects of e-business and e-commerce

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Bibliographic Details
Main Author: Chaffey, Dave
Format: Book
Published: Harlow: Pearson Education, c2007.
Edition:3rd ed.
Subjects:
Electronic commerce > Internet service providers > Business enterprises--Computer networks
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Description
Summary:This volume covers business models, theoretical tools and international aspects of e-business and e-commerce
Physical Description:xxviii, 663 pages : color illustrations ; 27 cm
Bibliography:Includes references and index
ISBN:9780273707523

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