Small business management : entrepreneurship and beyond /
Hatten provides a balanced introduction to both entrepreneurship and small business management before turning his focus toward achieving and maintaining a sustainable competitive advantage as a small organization. Current issues including global opportunities, service, quality and technology are hig...
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| 主要作者: | |
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| 格式: | 图书 |
| 语言: | 英语 |
| 出版: |
Boston :
Houghton Mifflin Co.,
c2006.
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| 版: | 3rd ed. |
| 主题: | |
| 标签: |
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| 总结: | Hatten provides a balanced introduction to both entrepreneurship and small business management before turning his focus toward achieving and maintaining a sustainable competitive advantage as a small organization. Current issues including global opportunities, service, quality and technology are highlighted throughout the text, and the Third Edition features an increased emphasis on small business ownership by women and minority groups |
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| 实物描述: | xxi, 611 p. : col. ill. ; 27 cm. |
| 参考书目: | Includes bibliographical references (p. 585-592) and index. |
| ISBN: | 0618507256 (hbk.) |