Strategic management of health care organizations /

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Detalhes bibliográficos
Autor principal: Ginter, Peter M.
Outros Autores: Duncan, W. Jack, Swayne, Linda E.
Formato: Livro
Publicado em: San Francisco, CA : Jossey-Bass, Wiley, c2013.
Edição:7th ed.
Assuntos:
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Sumário:
  • The nature of strategic management
  • Understanding and analyzing the general environment and the health care environment
  • Service area competitor analysis
  • Internal environmental analysis and competitive advantage
  • Directional strategies
  • Developing strategic alternatives
  • Evaluation of alternatives and strategic choice
  • Value adding service delivery strategies
  • Value adding support strategies
  • Communicating the strategy and developing action plans.