Kerber, R. L., & Laseter, T. M. (2007). Strategic product creation: : Delivery customer satisfaction from every level of your company. Mcgraw-Hill.
Citação norma ChicagoKerber, Ronald L., and Timothy M. Laseter. Strategic Product Creation: : Delivery Customer Satisfaction from Every Level of Your Company. New York: Mcgraw-Hill, 2007.
Citação norma MLAKerber, Ronald L., and Timothy M. Laseter. Strategic Product Creation: : Delivery Customer Satisfaction from Every Level of Your Company. Mcgraw-Hill, 2007.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.