Consumer behaviour and marketing research

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Detalhes bibliográficos
Autor principal:	Nair Suja R.
Formato:	Livro
Publicado em:	Mumbai Himalaya Publishing house c2008
Assuntos:	Consumer behaviour Moltivation Consumer decision Communications process Relationship marketing
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MARC


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020		\|a 9788184881103 \|c Tsh 10,875/=
040		\|a DCC Library \|b eng \|e AACR2
082		\|a 658.8342 NAI
100		\|a Nair Suja R.
245		\|a Consumer behaviour and marketing research \|c /Suja R. Nair
260		\|a Mumbai \|b Himalaya Publishing house \|c c2008
300		\|a 276 p.: \|b ill.; \|c 23 cm.
504		\|a include index
650		\|a Consumer behaviour
650		\|a Moltivation
650		\|a Consumer decision
650		\|a Communications process
650		\|a Relationship marketing
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